Watchung Hills Soccer Association and NJ Elite announced today that the club has entered a formal partnership with Adidas, as the global athletic enterprise becomes the official outfitter of the WHSA and NJ Elite soccer clubs. 

“Under our new contract with Adidas, we are very excited to continue our long standing  partnership.  Adidas gave us the best proposal and kick backs than any other supplier.  It would be dumb of us not to sign this contract,” said Frank Sena President WHSA/NJElite. “Adidas is a juggernaut of a global brand that has long been synonymous, dominating the the game of soccer. This is a huge announcement for the WHSA/NJElite, and we look forward to what the future holds as we continue to evolve our relationship together.” 

In addition to becoming the official outfitter of the WHSA and NJ Elite, Adidas will be extending the partnership even further with supplementary assets. WHSA & NJ Elite will garner access to the Generation Adidas platform.  The Generation Adidas platform is a culmination of resources, in association with global and domestic assets, tailored to fit the needs of strategic US youth club partners. The benefits provided within the Generation Adidas platform are specifically designed to provide support in areas of club evolution, coach education and player development through sustainable programing. This comprehensive platform revolutionizes the youth club landscape with the ability to offer a more collaborative, less transactional approach to partnerships.

Benefits Available to Watchung Hills – NJ Elite

Access to the World’s Preeminent Clubs

Through the Generation Adidas international travel program, Adidas provides unprecedented access to the premier clubs in the world. Each program offers exclusive training opportunities at club facilities under the tutelage of academy coaches, along with local competitive matches and tickets to professional games. Through this program, Adidas provides the opportunity to interact with and observe those at the pinnacle of the sport.

Coaches clinics and seminars are also available.

Additional components of the partnership between the WHSA- NJ Elite and Adidas will be announced over the coming weeks and months.

To keep up with the latest news and training programs of the WHSA and NJ Elite, make sure to follow us on social media: @NJElite